Search Engine Marketing

Our Search Engine Marketing services at Digital Bora can help amplify your brand and drive conversions.

Ensure high conversion rates for your business by leveraging the fastest growing channels of Digital Marketing through our SEM services at Digital Bora. While SEM may require an investment, it promises high conversion rates that you won’t want to miss.

What is Search Engine Marketing?

Search engine marketing (SEM) is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM can include a range of tactics such as pay-per-click (PPC) advertising, search engine optimization (SEO), and local search optimization. The goal of SEM is to increase website traffic and generate leads or sales by targeting specific keywords and audiences. By using paid advertising, businesses can display ads to potential customers at the exact moment they are searching for relevant products or services, increasing the likelihood of conversions.

Gain direct access to customer touchpoints with our SEM services
Search ads

Text-based paid search ads are displayed on SERPs when customers search for products or services related to your brand using keywords that you have used in your campaigns. These ads are created with carefully selected keywords that are related to your business and are designed to attract potential customers to your website.

Display ads

These ads are displayed as images on various websites and apps that your potential customers browse. They are commonly known as banner ads and appear alongside the original content or before YouTube videos. With this type of ad, you can target specific audiences based on various factors and quickly reach decision-makers.

Shopping ads

These advertisements are ideal for promoting and selling products online. They contain comprehensive information about the products, including images and other relevant details. These ads can be highly effective in boosting e-commerce businesses, provided that they are implemented with the right strategies.

Video ads

Video ads are online advertisements that include a video and can be displayed before, during, or after a video stream. They effectively engage the audience with high-quality visuals and emotional appeal. These ads are perfect for reaching on-the-go consumers who prefer quick and convenient access to information.

App

With the increasing usage of mobile applications, in-app advertising has become a popular form of online advertising that drives revenue on both iOS and Android apps. Many users spend a significant amount of time on various mobile apps, making in-app advertising a powerful tool for reaching consumers. Additionally, precise data tracking enables advertisers to target specific demographics and track the performance of their ads.

Smart ads

With Smart display campaigns, advertisers can target their ads towards audiences that are most likely to convert without any specific targeting. Advertisers set a CPA goal and upload the ad, and then Google takes control of the campaign. By strategizing the right input, advertisers can let Google handle the rest.

Local ads

Local search ads target customers looking for specific services in their location. These ads display your contact information, location, and working hours to potential customers who are searching for services you offer in their local area.

Discovery ads

Discovery ads are a type of responsive ad featuring a sequence of images, brand logo, headlines, and descriptions that rotate automatically to determine the top-performing ad, and communicate your brand story. These ads are displayed across multiple feeds.

TECHNIQUES OF SEARCH ENGINE MARKETING

Keyword research and analysis

This involves finding and targeting the most relevant and profitable keywords that potential customers use to search for products or services in search engines.

Ad copy creation

This involves creating persuasive and compelling ad copies that attract the attention of potential customers and encourage them to click on the ads.

Landing page optimization

This involves creating optimized landing pages that are relevant to the search query and ad copy and encourage potential customers to take action.

Bid management

This involves managing bids for ad placement in search engine results pages to ensure optimal ad position and return on investment.

Geographic targeting

This involves targeting ads to specific geographic locations, such as countries, regions, cities, or even postal codes.

Ad scheduling

This involves scheduling ads to appear at specific times or on specific days of the week to reach potential customers when they are most likely to convert.

Ad testing and optimization

This involves continually testing and optimizing ad campaigns to improve their performance, increase click-through rates, and reduce costs.

Analytics and Tracking

Monitoring and analyzing performance metrics to refine and optimize campaigns for better results

SEM BENIFITS

Search engine marketing, also known as SEM, is an effective way to grow your business online. SEM is a form of digital marketing that focuses on increasing your visibility on search engine results pages (SERPs) through paid advertising. Here are some of the key benefits of SEM

Increased Visibility

SEM can help increase your visibility online by placing your ads at the top of the search engine results pages. This means that potential customers will be more likely to see your business when they are searching for products or services like yours.

Targeted Advertising

SEM allows you to target specific keywords and demographics to ensure that your ads are reaching the right people at the right time. This means that your advertising budget is being spent on the people who are most likely to convert into customers.

Measurable Results

SEM provides measurable results, which means that you can track your advertising spend and see exactly how many clicks, conversions, and sales are being generated from your ads. This data can then be used to refine and improve your advertising campaigns over time.

Cost-Effective

SEM can be cost-effective because you only pay for the clicks or impressions that your ads generate. This means that you can set a budget that works for your business and only spend money on advertising that is actually driving results.

Brand Awareness

SEM can also help to increase brand awareness by placing your ads in front of potential customers who may not have heard of your business before. Even if they don’t click on your ad, they will still see your business name and logo, which can help to increase brand recognition and recall.

Fast Results

SEM can generate results quickly, especially when compared to other forms of digital marketing such as SEO. This means that you can start seeing an increase in traffic, leads, and sales in a relatively short amount of time.